Anyone App Case Study

🙋🏼‍♀️ Intro

I worked on this case study during the Memorisely UX/UI Design immersive program. The goal of this case study was to improve the Anyone app to create a seamless user experience where users feel comfortable seeking advice.

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Navigation

🙋🏼‍♀️ Intro
Role
Tools
Timeline
The Problem
Hypothesis
👀 Questions & Observations
🔍 UX Research
📊 Synthesis
Affinity Map
Validated Observations
⁉️ How Might We
Ideation
✍️ Hypothesis
Wireframes
Styles & Components
High Fidelity Prototype

Role

User Research

Product Strategy

UX Design

UI Design

Prototyping

Usability Testing

Tools

Figma

Miro

Typeform

Timeline

5 weeks

The Problem

During this case study, Anyone was in the pilot phase of production. The focus of the case study was to determine if new features could be added to the app to make it more user friendly.

Hypothesis

I believe that the Anyone app needs to create filters based on both the users and advisors personal interest. These enhancements would make users more comfortable when seeking advice from advisors making users more inclined to utilize Anyone's services.

👀 Questions & Observations

To help better frame problems with the product, I began by formulating questions and observations about the product. To easily document these I followed the structure [situation], [response], [problem to business or experience] to ensure I'm aware of user and business needs.

When [something happens], users [response], which causes [problem]

When users review the profiles of unknown advisors [situation], they may be timid to seek advice [response], which limits the number of consumers [problem to business experience]

🔍 UX Research

To confirm my observations and begin forming a hypothesis, I created a user survey to uncover the core problems with the product and to prioritize user and business needs.

✏️

📊 Synthesis

Having shared my survey with users of the product, the next stage of my case study was focused on synthesizing the data to recognize trends and form the hypothesis. During the synthesis user responses where segmented and an affinity map was developed to prioritize the problems of users inline with business needs.

(If yes to the above) How much would you pay?	How long would you like to talk to a potential advisor for advice support?	How often do you seek advice from others?	What kind of advice do you seek?	What's your age group?	What's your industry?	Why is it important for you to seek advice?	Name

Less than 5$ CAD	10 - 20 mins	A couple times a year	Career	20 - 29	Finance	It is good to get a second input for alternate views before making decisions	2021/04/18 7:40:10 PM AST
5-20$ CAD	30 - 45 mins	Weekly	Personal	20 - 29	Charity	Because I know that I don't know a lot	2021/04/19 3:52:52 PM AST
Less than 5$ CAD	10 - 20 mins	A couple times a year	Relationships	30 - 39	Technology	Decision making	2021/04/19 8:40:58 AM AST
5-20$ CAD	10 - 20 mins	Daily	Technical	30 - 39	Design	To remove an obstacle, and have a better understanding of a subject	2021/04/19 2:48:26 AM AST
More than 50$	1 hour	Weekly	Career	20 - 29	Business	No advice means no personal growth and development.	2021/04/18 8:03:58 PM AST
More than 50$	45-1hr and depending on what the issue is, possibly ongoing, like a couple times a month	as needed	all (but not all from professionals)	40 - 49	Health	I don't know everything, sometimes I need support from an expert	2021/04/19 11:42:02 AM AST
Less than 5$ CAD	Dependent upon the issue at hand but as briefly as possible	Daily	All of the above	20 - 29	Advertising	To gain different perspectives on things	2021/04/19 11:42:40 AM AST
Less than 5$ CAD	5 mins	Weekly	Personal	30 - 39	Education	To hear another person's perspective	2021/04/20 9:04:41 PM AST
Less than 5$ CAD	30 - 45 mins	Maybe once a year	Career	30 - 39	Design	If I can’t find the answers myself or it’s beyond my ability	2021/04/18 11:24:50 PM AST
5-20$ CAD	10 - 20 mins	Weekly	Financial	20 - 29	Education	That's the shortcut to knowladge	2021/04/19 11:30:12 AM AST
Less than 5$ CAD	10 - 20 mins	A couple times a year	Career	20 - 29	Design	have opinions and advice on the subject that interests me from people who have experience	2021/04/19 9:26:04 AM AST
Less than 5$ CAD	It depends on the advice type. I have paid for professional support from a therapist, but I wouldn't subscribe to an app that offers advice on a broad spectrum of topics.	I will generally spend my time self-researching, then reach out to the appropriate people.	All the above	30 - 39	Design	I typically seek advice from books and it's important to me to look up anything that peaks my curiosity or want more information in.	2021/04/19 12:59:20 PM AST
More than 50$	1 hour	Weekly	All the above	20 - 29	Law	Because i think it’s important to have another person’s view to your own so you can look at an issue from multiple standpoints.	2021/04/18 10:27:17 PM AST
Less than 5$ CAD	5 mins	Monthly	Career	30 - 39	Design	I am lost and cannot find a track to get in	2021/04/19 3:02:14 AM AST
5-20$ CAD	30 - 45 mins	Monthly	Career	30 - 39	Design	To improve my career prospects and get accurate advice	2021/04/19 9:52:25 AM AST
Less than 5$ CAD	Depends on the topic: how much necessary	Monthly	Various	30 - 39	Business	Get other opinion	2021/04/19 8:48:07 AM AST
Less than 5$ CAD	I think it is hard to say since some advices makes sense after 10 seconds and othe occasions it takes 4 hours	Weekly	Career	30 - 39	Design	To get good tips hacks for doing my job	2021/04/19 9:30:16 AM AST
More than 50$	I had a career coach whom I worked with weekly for several months. I usually talked with her for an hour. For me, her skills and credentials made it worth the investment in speaking with her. She had a lot of professional experience and was an active listener.	Daily	All of the above, lol!	30 - 39	Design	I always try to be conscious that I don't know what I don't know.	2021/04/18 8:04:48 PM AST
5-20$ CAD	30 - 45 mins	Daily	Career	20 - 29	Entrepreneurship	Sometimes, we're not sure if we're on the right track. I seek advice to tell me that I'm not lost.	2021/04/20 4:26:36 AM AST
More than 20$ CAD	30 - 45 mins	A couple times a year	Career	40 - 49	Design	N/A	2021/04/20 12:32:09 AM AST
More than 50$	1 hour	Weekly	All the above	20 - 29	Law	Because i think it’s important to have another person’s view to your own so you can look at an issue from multiple standpoints.	2021/04/18 7:36:50 PM AST
More than 50$	30 - 45 mins	Weekly	Personal	20 - 29	software	so I know I'm not crazy	2021/04/18 8:21:59 PM AST
5-20$ CAD	5 mins	Weekly	Career	20 - 29	Design	I am changing my career and I need to know the steps that I need to follow	2021/04/19 1:24:23 PM AST
5-20$ CAD	10 - 20 mins	Weekly	Career	20 - 29	Design	Take more informed decisions	2021/04/20 11:52:37 AM AST
5-20$ CAD	1 hour	Monthly	Career	20 - 29	Design	To understand how to grow in my career	2021/04/21 4:37:51 PM AST
More than 20$ CAD	30 - 45 mins	Weekly	Personal	20 - 29	Business	To help make the best possible decision or to see something from another person’s viewpoint	2021/04/18 7:42:44 PM AST
5-20$ CAD	30 - 45 mins	Monthly	Career	30 - 39	Design	To advance in career	2021/04/19 8:50:37 AM AST
5-20$ CAD	10 - 20 mins	Monthly	Personal	30 - 39	Law	To understand and to perform better	2021/04/19 10:26:18 AM AST
5-20$ CAD	30 - 45 mins	A couple times a year	Career	20 - 29	Design	To hear different perspectives, get knowledge and tips from experienced people in that matter.	2021/04/20 8:10:39 AM AST
More than 20$ CAD	30 - 45 mins	Monthly	Career	20 - 29	Design	To not be stuck on my own perspective	2021/04/21 4:14:05 PM AST

Affinity Map

Validated Observations

I narrowed down my findings to two major frustrations. I decided to make the primary frustration the focus of my case study; make the app as welcoming to users as possible and support business goals.

Primary Frustration

When [users enter the advisors page], users [may stray away from using the Anyone application as little to no information is given about the advisor], which results in [users being less inclined to pay for Anyone's service].

Secondary Frustrations

When [users are given categories of topics they can talk to advisors about], users [might be overwhelmed with the number of suggestions the app provides], which results in [users being confused by how this section of the app is organized].

⁉️ How Might We

With a picture of the problem at hand, I jumped into the ideation phase and worked through the solution design model, identifying users' actual and optimal behaviours. This allowed me to formulate a how might we statement in support of a solution.

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How might we make users feel comfortable wit the credentials of their advisor?

Ideation

To push my ideas to the next level I conducted a series of ideation techniques. This allowed me to consider an array of solutions. I mapped what could be improved, added, and crazy ideas. I prioritized them based on user value, business value, effort and time.

✍️ Hypothesis

Having prioritized ideas based on what can be improved, added, or crazy ideas, I wrote a hypothesis that helps me frame the problem for user and business goals.

Users goal Business goal

I believe that the the Anyone app needs to create filters based on both the users' and advisors' personal interests to make users feel more comfortable selecting an advisor making users more inclined to use Anyone's services.

Wireframes

I used a neutral colour palette to avoid any decision bias and would use this wireframe to get feedback internally. I used Autoflow in Figma to help me easily map the user flow between each page prior to converting into a prototype.

Styles & Components

The lo fi prototype helped me recognize frustrations with user experience which were addressed at the hi fi stage. To create the high fidelity prototype I inspected the products style and followed the 8pt rule to effectively and easily create a prototype that was consistent with the products styling. Before creating the prototype I defined styles and components to easily and quickly to support design consistency.