Anyone App Case Study
📱

Anyone App Case Study

🙋🏼‍♀️ Intro

I worked on this case study during the Memorisely UX/UI Design immersive program. The goal of this case study was to improve the Anyone app to create a seamless user experience where users feel comfortable seeking advice.

Role

User Research

Product Strategy

UX Design

UI Design

Prototyping

Usability Testing

Tools

Figma

Miro

Typeform

Timeline

5 weeks

The Problem

During this case study, Anyone was in the pilot phase of production. The focus of the case study was to determine if new features could be added to the app to make it more user friendly.

Hypothesis

I believe that the Anyone app needs to create filters based on both the users and advisors personal interest. These enhancements would make users more comfortable when seeking advice from advisors making users more inclined to utilize Anyone's services.

👀 Questions & Observations

To help better frame problems with the product, I began by formulating questions and observations about the product. To easily document these I followed the structure [situation], [response], [problem to business or experience] to ensure I'm aware of user and business needs.

When [something happens], users [response], which causes [problem]

When users review the profiles of unknown advisors [situation], they may be timid to seek advice [response], which limits the number of consumers [problem to business experience]

🔍 UX Research

To confirm my observations and begin forming a hypothesis, I created a user survey to uncover the core problems with the product and to prioritize user and business needs.

✏️
Survey questions 1. What is your age group? Under 20| 20-29 | 30-39 |40-49|50-59|60+ 2. What industry do you work in? Bussines| Finance| Design| Education| Entrepreneurship| Health| Other 3. Have you ever paid someone for advice? Yes| No 4. Why is it important for you to seek advice? 5. How type of advice do you seek? Daily| Weekly| Monthly| A couple times a year 6. What type of advice do you typically seek? Career| Financial| Personal| Relationship 7. Would you ever pay money for advice? Yes| No 8. (If yes to the above) How much would you pay? Less than 5$CAD| 5-20$CAD| More than 20$CAD| More than 50$CAD 9. How long would you like to talk to a potential advisor for advice support. 5 minutes| 10-20| 30-45| 1 hour| Other_______

📊 Synthesis

Having shared my survey with users of the product, the next stage of my case study was focused on synthesizing the data to recognize trends and form the hypothesis. During the synthesis user responses where segmented and an affinity map was developed to prioritize the problems of users inline with business needs.

📋 Survey Results

Have you ever paid someone for advice?(If yes to the above) How much would you pay?How long would you like to talk to a potential advisor for advice support?How often do you seek advice from others?What kind of advice do you seek?What's your age group?What's your industry?Why is it important for you to seek advice?Would you ever pay money for advice?Name
Less than 5$ CAD
10 - 20 mins
A couple times a year
Career
20 - 29
Finance
It is good to get a second input for alternate views before making decisions
2021/04/18 7:40:10 PM AST
5-20$ CAD
30 - 45 mins
Weekly
Personal
20 - 29
Charity
Because I know that I don't know a lot
2021/04/19 3:52:52 PM AST
Less than 5$ CAD
10 - 20 mins
A couple times a year
Relationships
30 - 39
Technology
Decision making
2021/04/19 8:40:58 AM AST
5-20$ CAD
10 - 20 mins
Daily
Technical
30 - 39
Design
To remove an obstacle, and have a better understanding of a subject
2021/04/19 2:48:26 AM AST
More than 50$
1 hour
Weekly
Career
20 - 29
Business
No advice means no personal growth and development.
2021/04/18 8:03:58 PM AST
More than 50$
45-1hr and depending on what the issue is, possibly ongoing, like a couple times a month
as needed
all (but not all from professionals)
40 - 49
Health
I don't know everything, sometimes I need support from an expert
2021/04/19 11:42:02 AM AST
Less than 5$ CAD
Dependent upon the issue at hand but as briefly as possible
Daily
All of the above
20 - 29
Advertising
To gain different perspectives on things
2021/04/19 11:42:40 AM AST
Less than 5$ CAD
5 mins
Weekly
Personal
30 - 39
Education
To hear another person's perspective
2021/04/20 9:04:41 PM AST
Less than 5$ CAD
30 - 45 mins
Maybe once a year
Career
30 - 39
Design
If I can’t find the answers myself or it’s beyond my ability
2021/04/18 11:24:50 PM AST
5-20$ CAD
10 - 20 mins
Weekly
Financial
20 - 29
Education
That's the shortcut to knowladge
2021/04/19 11:30:12 AM AST
Less than 5$ CAD
10 - 20 mins
A couple times a year
Career
20 - 29
Design
have opinions and advice on the subject that interests me from people who have experience
2021/04/19 9:26:04 AM AST
Less than 5$ CAD
It depends on the advice type. I have paid for professional support from a therapist, but I wouldn't subscribe to an app that offers advice on a broad spectrum of topics.
I will generally spend my time self-researching, then reach out to the appropriate people.
All the above
30 - 39
Design
I typically seek advice from books and it's important to me to look up anything that peaks my curiosity or want more information in.
2021/04/19 12:59:20 PM AST
More than 50$
1 hour
Weekly
All the above
20 - 29
Law
Because i think it’s important to have another person’s view to your own so you can look at an issue from multiple standpoints.
2021/04/18 10:27:17 PM AST
Less than 5$ CAD
5 mins
Monthly
Career
30 - 39
Design
I am lost and cannot find a track to get in
2021/04/19 3:02:14 AM AST
5-20$ CAD
30 - 45 mins
Monthly
Career
30 - 39
Design
To improve my career prospects and get accurate advice
2021/04/19 9:52:25 AM AST
Less than 5$ CAD
Depends on the topic: how much necessary
Monthly
Various
30 - 39
Business
Get other opinion
2021/04/19 8:48:07 AM AST
Less than 5$ CAD
I think it is hard to say since some advices makes sense after 10 seconds and othe occasions it takes 4 hours
Weekly
Career
30 - 39
Design
To get good tips hacks for doing my job
2021/04/19 9:30:16 AM AST
More than 50$
I had a career coach whom I worked with weekly for several months. I usually talked with her for an hour. For me, her skills and credentials made it worth the investment in speaking with her. She had a lot of professional experience and was an active listener.
Daily
All of the above, lol!
30 - 39
Design
I always try to be conscious that I don't know what I don't know.
2021/04/18 8:04:48 PM AST
5-20$ CAD
30 - 45 mins
Daily
Career
20 - 29
Entrepreneurship
Sometimes, we're not sure if we're on the right track. I seek advice to tell me that I'm not lost.
2021/04/20 4:26:36 AM AST
More than 20$ CAD
30 - 45 mins
A couple times a year
Career
40 - 49
Design
N/A
2021/04/20 12:32:09 AM AST
More than 50$
1 hour
Weekly
All the above
20 - 29
Law
Because i think it’s important to have another person’s view to your own so you can look at an issue from multiple standpoints.
2021/04/18 7:36:50 PM AST
More than 50$
30 - 45 mins
Weekly
Personal
20 - 29
software
so I know I'm not crazy
2021/04/18 8:21:59 PM AST
5-20$ CAD
5 mins
Weekly
Career
20 - 29
Design
I am changing my career and I need to know the steps that I need to follow
2021/04/19 1:24:23 PM AST
5-20$ CAD
10 - 20 mins
Weekly
Career
20 - 29
Design
Take more informed decisions
2021/04/20 11:52:37 AM AST
5-20$ CAD
1 hour
Monthly
Career
20 - 29
Design
To understand how to grow in my career
2021/04/21 4:37:51 PM AST
More than 20$ CAD
30 - 45 mins
Weekly
Personal
20 - 29
Business
To help make the best possible decision or to see something from another person’s viewpoint
2021/04/18 7:42:44 PM AST
5-20$ CAD
30 - 45 mins
Monthly
Career
30 - 39
Design
To advance in career
2021/04/19 8:50:37 AM AST
5-20$ CAD
10 - 20 mins
Monthly
Personal
30 - 39
Law
To understand and to perform better
2021/04/19 10:26:18 AM AST
5-20$ CAD
30 - 45 mins
A couple times a year
Career
20 - 29
Design
To hear different perspectives, get knowledge and tips from experienced people in that matter.
2021/04/20 8:10:39 AM AST
More than 20$ CAD
30 - 45 mins
Monthly
Career
20 - 29
Design
To not be stuck on my own perspective
2021/04/21 4:14:05 PM AST

Affinity Map

image
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Validated Observations

I narrowed down my findings to two major frustrations. I decided to make the primary frustration the focus of my case study; make the app as welcoming to users as possible and support business goals.

Primary Frustration

When [users enter the advisors page], users [may stray away from using the Anyone application as little to no information is given about the advisor], which results in [users being less inclined to pay for Anyone's service].

Secondary Frustrations

When [users are given categories of topics they can talk to advisors about], users [might be overwhelmed with the number of suggestions the app provides], which results in [users being confused by how this section of the app is organized].

⁉️ How Might We

With a picture of the problem at hand, I jumped into the ideation phase and worked through the solution design model, identifying users' actual and optimal behaviours. This allowed me to formulate a how might we statement in support of a solution.

💡
How might we make users feel comfortable wit the credentials of their advisor?

Ideation

To push my ideas to the next level I conducted a series of ideation techniques. This allowed me to consider an array of solutions. I mapped what could be improved, added, and crazy ideas. I prioritized them based on user value, business value, effort and time.

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✍️ Hypothesis

Having prioritized ideas based on what can be improved, added, or crazy ideas, I wrote a hypothesis that helps me frame the problem for user and business goals.

Users goal Business goal

I believe that the the Anyone app needs to create filters based on both the users' and advisors' personal interests to make users feel more comfortable selecting an advisor making users more inclined to use Anyone's services.

Wireframes

I used a neutral colour palette to avoid any decision bias and would use this wireframe to get feedback internally. I used Autoflow in Figma to help me easily map the user flow between each page prior to converting into a prototype.

image
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Styles & Components

The lo fi prototype helped me recognize frustrations with user experience which were addressed at the hi fi stage. To create the high fidelity prototype I inspected the products style and followed the 8pt rule to effectively and easily create a prototype that was consistent with the products styling. Before creating the prototype I defined styles and components to easily and quickly to support design consistency.

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Design Styles
🔠
Components

High Fidelity Prototype

Below is the final version of the prototype that I created. I included interactions and transitions from Figma to match the product's flow.